Success factors in companies in the southeast region of Mexico

Authors

  • P. E. David Miros Tecnológico Nacional de México, Instituto Tecnológico Superior de San Andrés Tuxtla. División de Licenciatura en Administración. San Andrés Tuxtla Veracruz. México.
  • F. García Landa Tecnológico Nacional de México, Instituto Tecnológico Superior de San Andrés Tuxtla. División de Licenciatura en Administración. San Andrés Tuxtla Veracruz. México.
  • M.C. David Miros Tecnológico Nacional de México, Instituto Tecnológico Superior de San Andrés Tuxtla. División de Licenciatura en Administración. San Andrés Tuxtla Veracruz. México.
  • F. Toto Machucho Tecnológico Nacional de México, Instituto Tecnológico Superior de San Andrés Tuxtla. División de Licenciatura en Administración. San Andrés Tuxtla Veracruz. México.
  • J. A. Gómez Pucheta Tecnológico Nacional de México, Instituto Tecnológico Superior de San Andrés Tuxtla. División de Licenciatura en Administración. San Andrés Tuxtla Veracruz. México.

DOI:

https://doi.org/10.5377/nexo.v33i01.10057

Keywords:

Micro and small businesses, Internal control, Marketing strategies, Strategic planning, Business permanence

Abstract

The success of micro and small enterprises (MyPE) positively influences the competitiveness and economic growth of a region, so that this research was conducted with the objective of identifying the factors that affect the permanence of the MyPE of the region. tertiary sector in the southeast region of Mexico; case study of the TUXTLAS region. This article details the methodology used in the research using a quantitative approach and the type of descriptive study, for this we proceeded to develop an instrument which was applied to the three main municipalities that make up the Tuxtlas region, considering a population of 4874 MyPE, of which a sample of 253 micro and small businesses was determined, so 65 correspond to the municipality of Catemaco, 145 to San Andrés Tuxtla, and 43 to Santiago Tuxtla. With this research, it was possible to identify that internal control, marketing strategies and strategic planning are key aspects for the permanence of the MyPE in the Southeast region of Mexico.

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Published

2020-07-20

How to Cite

David Miros, P. E., García Landa, F., David Miros, M., Toto Machucho, F., & Gómez Pucheta, J. A. (2020). Success factors in companies in the southeast region of Mexico. Nexo Scientific Journal, 33(01), 177–189. https://doi.org/10.5377/nexo.v33i01.10057

Issue

Vol. 33 No. 01 (2020)

Section

Articles

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