Diagnosis of the current situation of small and medium sized cheese producing companies in the urban area of the city of Estelí
DOI:
https://doi.org/10.5377/elhigo.v10i2.10540%20Keywords:
Dairy, MSMEs, SWOT, SWOT analysis, cheese, diagnosisAbstract
This study analyzes the situation of the cheese production processes of the MSMEs of the dairy industry located in the urban area of the municipality of Estelí during 2019, so that it serves as a starting point for the proposal of improvement strategies for this Business. This research is applied and qualitative, being the population and sample object of study four dairies of the municipality, semi-structured interviews were applied to owners and collaborators, with which it was intended to identify general, technical and managerial aspects. Finding that the main strengths that these industries present are focused on skills and capacities with respect to the processing of fresh milk, while the weaknesses are due to the lack of modernization in production.
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