Information and communication technologies in the promotion of Russian wines

Authors

  • Vladimir Kiselev Plekhanov Russian University of Economics. Moscow, Russian Federation
  • Tatyana Kiseleva Kemerovo State University. Kemerovo, Russian Federation
  • Alla Petropavlovskaya Plekhanov Russian University of Economics. Moscow, Russian Federation
  • Anna Fedorova Plekhanov Russian University of Economics. Moscow, Russian Federation
  • Larisa Plyushcheva Plekhanov Russian University of Economics. Moscow, Russian Federation
  • Anna Gorokhova Moscow Polytechnic University. Moscow, Russian Federation

DOI:

https://doi.org/10.5377/nexo.v35i01.13925

Keywords:

Regional wines, Promotion, Information and communication technologies, Historical and cultural heritage of wine-producing regions

Abstract

Wine and tourism are considered interrelated factors of regional winemaking and viticulture. Currently, due to the large supply of imported wines in the Russian retail trade, traditional Crimean wines have lost mass demand for the national consumer. The study object of the present article is the process of uncovering unique cultural and historical context through a game format using modern information technologies, namely, virtual reality and augmented reality. The study subject of the study is a set of participants in the Crimean viticulture and winemaking, namely, winegrowers, winemakers, tourism and logistics companies, hospitality enterprises, tourists, and vacationers at Russian resorts that are part of wine-growing regions or are located in reasonable proximity from a logistical viewpoint. The research subject is the relationship of these participants with the research object. The problem of low demand for traditional Russian wines in the national consumer market is solved through the employment of information and communication technologies, which are a kind of information technology.

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Published

2022-04-04

How to Cite

Kiselev, V. ., Kiseleva, T. ., Petropavlovskaya, A. ., Fedorova, A. ., Plyushcheva, L., & Gorokhova, A. . (2022). Information and communication technologies in the promotion of Russian wines. Nexo Scientific Journal, 35(01), 146–152. https://doi.org/10.5377/nexo.v35i01.13925

Issue

Vol. 35 No. 01 (2022)

Section

Articles

License

Copyright (c) 2022 Array

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